Description

I started Missional Coaching as a side project with a five-year plan I didn’t have. This guide pulls together what I’ve learned about growing a coaching practice the way I’d want to be coached to grow one: through relationships.

How to Build a Coaching Practice walks through three stages:

• Attract: let the right people know who you serve and how coaching helps
• Convert: turn informal conversations into a clear yes or an honest no
• Retain: keep the relationship clear as it continues, renews, or ends

You’ll also find sample language you can use, a simple discovery-call structure, reflection questions, and a seven-step plan for your next few weeks.

This guide is written for coaches who serve pastors, nonprofit leaders, and other mission-driven people, and it will fit anyone who wants to build a practice with integrity.

Delivered as a PDF download. First edition, 2026.

Greg Ellis and Rev. Dr. Barbara Ettinger lead The Coaching Lab, a continuing education series from Missional Coaching.